Twitter urges brands to avoid opportunistic marketing during Covid-19 outbreak

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 16, 2020, 6:19 AM UTC

Companies can instead create a positive environment by sharing non Covid-19 related stories as well.

In a recent blogpost, Twitter has advised companies and marketers to avoid capitalising on the Covid-19 outbreak to promote themselves or their brands on the platform. Twitter’s Alex Josephson and Eimear Lambe don’t recommend brands “opportunistically linking themselves to a health scare”.

The article shares that brands like Coors light and Hersey’s have suspended their US campaigns and KFC has suspended its UK campaign. Twitter suggests that companies provide valuable information to consumers, especially those in the travel and tourism sector.

Talking about non-Covid-19 related stories to attract people’s attention and create a positive environment in this time of crisis is suggested. However, companies must regularly update their consumers on their known communication channels about Covid-19.

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