Businesses should focus on hyperlocal marketing to increase in-person sales

New Ideas in MarketingEssential news for marketers, summarised by YouGov
March 17, 2020, 1:47 PM UTC

Hyperlocal marketing mostly targets audiences that use "near me" keyword in search queries.

This piece suggests brands should focus on hyperlocal marketing to raise foot traffic to their stores’ physical locations. Brands can include high-quality photos and their location to optimize their Google My Business listing and show up on search results for near-me queries.

Businesses can leverage content ideas revolving around the locality to increase their websites’ ranking on the pages that concern location. For instance, local businesses can create content about local events or post a short blog about the history of a local festival.

The author suggests brands should link back their business pages on social media platforms to their websites, provide their store location and include contact information. Marketers can also add popular nearby landmarks or attractions to the business descriptions to expand reach.

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