New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Marketers must look for ways to add value to consumer’s lives.

This article makes the case that despite the chaos due to coronavirus outbreak, businesses can find opportunities waiting to be leveraged. For example, the changing cost of capital and acquisition could bring out some interesting mergers and acquisitions.

GroupM’s Brian Weiser believes that transactions could become more likely with markets recovering unevenly. The chaos could also see startups postponing their IPOs.

Weiser adds that by observing changes in consumer behaviour, marketers could spot opportunities and engage with relevant stakeholders. It could also help discover ways to add value to consumer’s lives.  

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[2 minute read]

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