Econsultancy report states that 87% of marketers in North America predict an increase in the use of online services during the outbreak.
This piece suggests brands can use social tools to strategically place their business and communications in difficult times. With consumers looking for digital solutions, brands should leverage social tools and deploy virtual technologies to drive purchases during the COVID-19 pandemic.
Businesses should use employee advocacy programs to update customers about the measures that they are taking to help the cause. Peer-to-peer sharing of content from trusted organizations like WHO to increase the reach of important information.
The author suggests brands should learn lessons from the current pandemic and use them to plan for the future to build lasting relationships with their customers. Marketers should find ways to start building new capabilities for digital publishing.