New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Yelp has published a report on the impact of coronavirus on different business categories from March 1 to March 22 in the US.

US consumers are increasingly sourcing food from the farms, with Community-Supported Agriculture up 157% from last week. Imported food stores also saw an uptick with a 172% rise. Predictably dining options that include social gatherings have decreased with food courts and buffets both down by 32%.

Recreational activities that need social distancing have seen a boost, with fitness and exercise equipment gaining 162%. Interest in activities that require proximity has declined with interest in personal trainers going down by 51%.

The demand for tax services has gone down by 26% due to the extension federal tax-filing deadline. The urgent need for in-hand cash has however gone up with check cashing & pay-day loan stores gaining 37%.

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