New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Having conversations with consumers can help brands establish product or service alternatives and address consumer problems.

To better serve consumers post the pandemic, brands must rethink product development and go with deconstructing, imagining, testing and prototyping. Reinvention may cause businesses to alter marketing messages and channels, like prices and supply chains and resources and seek new reseller partners.

Imagine and list down alternatives for elements identified during deconstruction. Rigorous testing of these alternatives by having conversations and discussions with consumers can help narrowing down plausible options that address consumer problems.

These conversations can help brands gather actionable evidence and improve decisions. Further, creating product or service prototypes can help marketers confirm their product hypotheses before moving on to a “hard launch”.

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[6 minute read]

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