Having separate social media accounts for blogs can lead to brands competing for visibility with themselves.
This piece argues businesses do not necessarily need a social media presence for their company-specific blogs. Having separate social media accounts for blogs of a company-specific business can “fracture” the brands’ social media audience.
The article states that creating social media content that is specific to blog audiences can limit the businesses’ chances of diversifying their content. Having a blog-specific social media strategy is also likely to restrict the audience for the brands on social channels.
The author, however, says that if the business is dependent solely on the blog, then having dedicated social media channels can help push awareness. Companies can also have separate social media channels for their blogs to boost the traffic onto their websites.
[7 minute read]