Brands can leverage storytelling to demonstrate the value of their products through the posts.
To create compelling B2B blogposts, B2B businesses must create in-depth, data-supported content that serves the audience’s needs. Incorporating data into posts helps demonstrate the business’ expertise and authority on a subject matter.
Blog posts could address audiences' pain-points in their consumer journey while educating and engaging them on a personal level. Conceptualising posts in a storytelling format while retaining the brand’s voice and identity can effectively engage readers.
This piece suggests incorporating certain keywords and phrases like “success” and “how-to” in headlines to attract audience attention. Brands can source topics for a niche-related, compelling blog post via platforms like Reddit, and tools like Google Analytics for high-performing posts.
[15 minute read]