New Ideas in Marketing
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Animation and lo-fi videos can help brands create content in times of social distancing.

This piece suggests brands can leverage animation in place of live-action films to communicate with consumers during this global crisis. Businesses can use simple hand-drawn and CG animation to tell a story in the same way as they would do in a traditional film shoot.

Companies can also create more complex animation with more detailed scenes and characters to convey emotions. But brands should first think about their budgets, schedules and the idea they want to transmit before deciding on a specific medium or director for animation.

The author suggests brands be open to more lo-fi content and leaner production methods under the present circumstances. The article also recommends advertisers should now shift their focus from making “slick” TV ads to crafting content for the internet.

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[2 minute read]

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