New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Consumers consider the environment as a crucial point of concern and brands should embrace that.

This piece suggests that to get improved results from public relation efforts, brands should consider switching to more sustainable practices. Creating a recycling program or using repurposed material in product designs can help businesses enhance their brand image.

PR professionals should ensure their businesses have effective customer support systems in place. The article states the average consumer doesn’t want to deal with complicated automated systems when calling a business or customer support representative. A frustrating or unhelpful experience can lead customers to avoid the company and cause reputational damage.

The author recommends businesses should leverage an intuitive sales dashboard to track performance goals, leads, opportunities and other data sets in a comprehensive way. It can help businesses integrate all information, streamline processes and improve efficiency.

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[4 minute read]

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