New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Mentioning brand name in by-lines of an answer can help marketers promote their company.

This article notes ways in which marketers can effectively leverage Quora to resolve consumer issues while promoting their brand. Backing answers with data and sources, like links to white papers, can help marketers effectively drive traffic to their websites.

Marketers can further use Quora to demonstrate their expertise with well-crafted answers and enhance their brand image. Clicking on “# views,” lets brands evaluate the personal views page and identify areas where they’re seeing maximum coverage.

The author recommends marketers to edit and format answers as they would do for a blog post to have a positive impact on their audiences and build trust. Connecting the Quora account with other social media platforms like LinkedIn can further help brands promote their answers.

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[6 minute read]

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