Brands can leverage social currency to increase shares on social media platforms

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 02, 2020, 3:28 PM UTC

Social currency can make influencers look good within their industry.

This piece suggests ways in which businesses can craft content that users are more likely to share. Content, which fills information gap and induces curiosity while offering practical and actionable advice, is more likely to be shared.

Brands can also tag influencers and ask questions around their expertise via social media posts to add social currency to their content. Marketers can then incorporate the influencers’ response and tag them, in a separate social media post to increase reach and shares.

The author suggests businesses should share stories on their social media channels that evoke an emotional response from their audience. Marketers should also use clear and concise Calls-To-Action (CTA) to make a value proposition to their users.

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