A cited research found that nearly 63% of consumers are more likely to purchase from a website if it features product ratings and reviews.
This piece recommends marketers should utilise social proof in their branded emails to gain consumer trust as consumers trust other consumers think. More than 70% of Americans says they look at product reviews before making a purchase.
Businesses can include social numbers in their newsletters. Marketers should also utilise email to humanise their brand and get personal with customers. For instance, a service provider Clarity tells their company’s story to its customers and relates them to user pain points and then offers solutions.
The author suggests that the emails should tell the readers precisely what the business wants its users to do. Marketers should use the same subject line every time to help users find the brand email easily.
[17 minute read]