Communicators should have a backup plan in case of a technology failure.
This piece suggests businesses should know about the new production norms that journalists are following as most of them are working from home due to the coronavirus outbreak. Companies should use the platforms that journalists prefer for communication like Zoom, among others.
Brands should avoid mass pitching and be very selective with the ideas they are pitching to the journalists during the pandemic. Businesses should share inspirational and positive stories with journalists that will resonate with the audience like overcoming challenges of the pandemic.
The author suggests communicators can help the media by being credible and reliable resources to journalists during the current crisis. They can either share valuable information on COVID-19 or a thorough unrelated story to ease their story creation process.
[2 minute read]