Optimise URLs with relevant keywords to help Google understand content better to rank it

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 03, 2020, 8:02 AM UTC

Meta descriptions must be written so that they encourage clicks.

This article suggests how businesses could boost their search rankings through SEO. One way is to include relevant keywords in URLs to make a brand’s content more intelligible for Google. In addition to this, implementing a proper hierarchy while building a website can further enhance search rankings.

This article suggests identifying and creating content topics that appeal to target audiences and provides value to them. Consistently publishing and updating content can help brands enhance their website’s SEO. Keyword-rich alt texts can help Google “read” images better.

Identifying relevant keywords with Google Ads Keyword Planner can further help brands improve their website ranking. The author recommends marketers to leverage social sharing on platforms like Facebook and Twitter to further enhance their SEO, as Google tracks these platforms.

Read the original article

[9 minute read]