Align social media and influencer marketing with changing consumer behaviour amidst COVID-19

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 06, 2020, 8:36 AM UTC

The article provides that 63% of people trust influencer marketing more than brands.

For businesses to survive the pandemic they should align their social media and influencer marketing strategies to match changing consumer needs. With more people turning towards online content like video streaming, social media platforms can help brands stay relevant.

The cancellation of physical events further creates a need for online content to serve as digital experiences without requiring physical interaction. Marketers can leverage influencer marketing (and reach their audiences) to create and promote content for their brand.

Partnering up with influencers can help brands create valuable content like “how to work out at home” and impact consumers' lives positively. Further, influencer marketing can help brands stay relevant throughout the pandemic and enhance conversions once the situation is normal.

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