New Ideas in Marketing
Essential news for marketers, summarised by YouGov

US consumers are heading to YouTube seeking uplifting and mood-enhancing content, as per a survey by Channel Factory.

The survey reveals that 80% of participants go to YouTube to improve their mood amid the COVID-19 outbreak. When asked about advertising on YouTube, over 70% of consumers preferred ads that enhanced and aligned with their mood.

29% of those polled expect ads on YouTube to be relevant to the content they are watching. Consumers feel that YouTube offers more contextually relevant content based on their desires.

The research further states that 69% of respondents find YouTube’s content more uplifting as compared to other channels. Channel Factory’s Jed Hartman states, “Advertisers have a unique opportunity to reach their audience on YouTube with highly targeted contextual placements at a low cost.”

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