Brands must steer clear of coming across as opportunistic and careless in their communication

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2020, 9:38 AM UTC

More than 90% of brands have adjusted their creative marketing messaging, as per the Association of National Advertisers.

This article states that with the on-going pandemic, brands should avoid sounding careless or opportunistic in their communications. Laura Goldberg of LBG Public Relations advises companies to be extra sensitive.

One must identify and reach out to the relevant press contacts after evaluating current coverage and social media channels. Organisations should focus on conveying essential information about efforts being undertaken to help the medical community and small businesses.

While companies still need to operate, they should avoid content that could seem insensitive. The focus should be on products that can create a positive impact. Chase Fisher, CEO of Blenders states that communication has “a lot more to do with community building and empathy”.

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