Businesses should look towards new metrics to measure success

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 07, 2020, 6:23 PM GMT+0

Most common metrics used by IT teams are outdated and don’t serve modern technology operations.

This piece states that businesses should use new metrics to help non-IT stakeholders understand businesses outcomes. Most older metrics fail to measure the quality and quantity of customer satisfaction and don’t factor in automation.

Organisations should measure delays in productivity across application users and development organisations during waiting periods and outages. This loss of productivity can be qualified in monetary terms.

The research also states that enterprises are shifting to more DevOps to shorten the software development life cycle. Companies should measure the impact of these changes in terms of potential problems and assign risk scores to future changes. Organisations should further map out the customer and employee experience journey to find out the “most painful” aspects of the operation. 

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