Brand communications around Covid-19 should be aligned with local health authorities

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 6:40 PM UTC

According to the Institute for Public Relations, over 81% of marketers say communication has been “important” or “very important” to their company’s COVID-19 response.

This piece recommends businesses should make sure their communications are in tune with that of local authorities. Marketers should be aware of updates about the virus from the Federal government, WHO and local city authorities. Staying updated about local information can help global organisations be sensitive to recent happenings in a specific country.

Companies should ensure their pandemic communications lead with empathy and address consumer issues and concerns. Business leaders should further ensure that all their information is factually correct as there are still numerous misconceptions around COVID-19.

The author suggests businesses should share real-life stories of employees and how they are managing to work in self-isolation. Leaders should further organise live interactions to motivate employees.

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