Facebook launches new app, Tuned, specifically for couples

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 9:44 AM UTC

This is the fifth app to be released by the social media company’s New Product Experimentation (NPE) team.

Developed by Facebook’s NPE team, the social media platform has launched a new app titled “Tuned”. The app has been designed specifically for couples across Canada and the US.

Users must be aged 13 years or above to use this app. The app has a “private, scrapbook-style feed” and users can connect their Spotify accounts to share music with each other.

Through Tuned, users can send photo snapshots, cards, notes, voice memos and more to each other. This app is the fifth to be released by the NPE team. Pinterest-inspired Hobbi was launched in February. Bump, Aux and Whale have been other apps released by the NPE team.

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