Facebook rolls out new tools to help groups related to COVID-19 get accurate information

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 3:20 PM UTC

The company will also prompt the admins of COVID-19 related groups when official health authorities go live with updates.

Social media giant Facebook has added a new set of tools for COVID-19 related groups. These tools aim to provide members with links that contain accurate and timely information about the pandemic.

To ensure that members are aware of the latest updates and changes, Facebook has also created a new educational popup for coronavirus related groups. The popup will direct group members to Facebook’s COVID-19 information centre. Facebook is also partnering with the CDC to create a learning curriculum for groups related to the pandemic.

While groups have become an integral part of Facebook, it is also the primary source of misinformation and conspiracy theories. The article states that these tools can help the platform combat rumours around COVID-19.

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