Marketers should cross-promote livestreams with influencers to expand their reach

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 08, 2020, 5:02 PM GMT+0

A cited survey found four out of five people would rather watch brand videos than read a blog.

This piece recommends marketers should collaborate with influencers to promote their content on social platforms or other influencer marketing channels. Cross-promoting with other influencers can help brands reach new audiences and grow their following, but they should include relevant details like hashtags and social handles.

Businesses should edit their livestreams into digestible snippets to cater to audiences who like short videos. But, brands should ensure they use snippets with high-quality production values. Using online editing tools can help manage lighting and adding filters to the video.

The author suggests marketers should create a custom thumbnail with a high-resolution image. Organisations can further use videos in their blog posts, email campaigns and even podcasts to enhance engagement.

Read the original article

[10 minute read]

Explore more data & articles