Craft high-quality webinars that serve the specific needs of audiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2020, 2:12 AM UTC

Polls can help brands capture audience-specific data and create tailored webinars.

This piece states methods brands can adopt to enhance their webinars to meet the expectations of their audiences and drive sales. Create a high-quality webinar presentation with topics that interest the target audiences to attain goals like lead generation, education or product launch.

Companies should create webinars with focus on campaign objectives like sales, marketing or awareness-building. Hosting webinars on educational marketing events can help marketers educate their prospects and clients. Focusing on live events with polling questions can help create new client relationships and build businesses.

Before inviting people to attend webinars, marketers must research chat rooms, mail groups or forums to identify the relevant audience for the webinar. Offer time-limited incentives to encourage and create a sense of urgency for call-to-actions among webinar attendees.

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