Marketers should focus on the community needs and create content like tips on at-home treatments or best books to read while at home.
This piece argues that marketers should share content that generates meaningful brand-customer relationships instead of scaling back on social media posting. But, they should avoid pushing for sales and concentrate on giving back to the community, while being careful about consumer sentiments.
Organisations should regularly engage with remote workers via videoconferencing platforms. They can also delegate content posting to specific team members to boost employee engagement as well as build trust and recognition within the brand community.
The author suggests brands can host Instagram Live events to engage with their community in real-time. Marketers can conduct polls for audience opinions and set reminders for audiences in advance to amplify their reach.
[5 minute read]