Virtual challenges on social media can help build a relationship with consumers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 09, 2020, 4:52 PM UTC

Creating unique and interacting experiences for customers during the lockdowns would pay off in the long run.

This piece recommends businesses should engage with consumers by creating virtual challenges on social media like a dance-off or push-up challenges. Challenges are an effective way to bring consumers together while simultaneously promoting the brand. Brands can further offer incentives to encourage users to participate.

Companies can use Instagram Stories to poll or ask questions to collect consumer feedback in real-time and point audiences to the brand’s website or social media accounts. But, marketers should ensure the content is consistent with its brand voice, colours and aesthetics.  

The author says that consumers would remember a brand’s actions during the crisis long after it is over. Marketers should make positive, engaging and authentic content that aligns with its brand values.

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