Brands should leverage influencer partnerships to amplify their feel-good content during pandemic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2020, 5:05 PM UTC

An Influence Central survey found 70% of their influencer’s audiences were looking to them on guidance to how individuals can help.

Influencers are seeing a significant surge in social media impressions and engagements across platforms as audiences are looking for more of their content. Influencers are interested in feel-good brand campaigns and “philanthropic efforts” to help audiences cope with the difficult situation.

With audiences increasingly looking to influencers for guidance, influencers (73% of those surveyed) are also addressing the pandemic in their content. 89% of influencers said they are trying to help small businesses in the best possible manner.

Brands can collaborate with influencers to amplify their feel-good content to strengthen their bond with customers and prospects while expressing care for them. But, marketers should select influencers based on their relevancy with the companies’ businesses.

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