New Ideas in Marketing
Essential news for marketers, summarised by YouGov

According to the GIF platform, GIF searches for “watching”, “movies” and “TV” have increased significantly.

This article states that the usage of GIFs has increased 33% since March on GIPHY, amid the COVID-19 lockdowns. The report states that over 10 billion pieces of content are being shared on the platform each day.

Searches for “watching”, “movies” and “TV” increased 423%, 643%, and 999% respectively on the platform. “Tiger King” led the search among TV shows. Other searches include video games, with a 928% rise.

Keywords like drawing, design, and painting were up 225% in GIF searches for hobbies. “Happy hours” and “Cheers” searches intensified towards the end of the week as per the platform.

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