Marketing content should focus on the safety and providing reassurance to the audience amid crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2020, 6:25 PM UTC

Businesses should focus on the top of the funnel activities.

This piece suggests businesses should reallocate their budgets to digital marketing activities like content marketing services to stay connected to their audiences during the crisis. With most people stuck in their homes, there is an overwhelming demand for the new content by the customers.

Companies should shift their marketing messages to reassure their audiences about the future of the brands’ products and services. Marketers should focus on the basics like security and safety, in their marketing content instead of thinking about higher-level benefits.

Brands should also publish exciting and amusing content that can engage the audiences and entertain during the lockdown. Marketers can also experiment with new content forms and formats like podcasts that demand attention from people for an extended period.

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