Nano-influencers can enhance brand visibility and help gain consumer trust

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 13, 2020, 5:36 PM GMT+0

With less than 10,000 followers nano-influencers have a more intimate relationship with their audience.

This piece argues brands should partner with influencers who have 10,000 or fewer followers but have closer interactions with their followers regularly. Due to the lesser number of followers, it is easier for nano-influencers to respond to messages and comments and helps further confidence in the brand among consumers. 

Nano-influencers are budget-friendly as they can partner with brands in exchange of products. These influencers are generally more available on social media, which can aid businesses to widen their brand visibility.

Further, nano-influencers are far more specific about their niche, and their followers are likely to be interested in narrow content. Brands should match the influencers’ followers with their target audience to find the most suitable nano-influencers. 

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