Businesses should focus on data literacy to ensure employees are “future fit”

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 2:56 PM UTC

People need to be trained to interpret data correctly.

A study found 386 million tweets referenced the coronavirus on 30th March alone, indicating the massive amount of data available online. Despite efforts by authorities to ensure that the right information is disseminated, there is still a need for data literacy to allow people to interpret the data accurately.

While social media platforms are trying to removing fake information, but that is unlikely to deter producers of misinformation. For their part, Brands should instead focus on data literacy among their employees, so their consumers get the right information. 

The author contends businesses would need to apply insights derived from data to improve their chances of success after the crisis abates. Further, considering data literacy as a primary skill can help companies make their employees fit for future requirements. 

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