Marketers should leverage video sales page to drive external traffic to their Amazon listing

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 9:50 AM UTC

Studies found 84% of consumers were convinced to buy a product or service after watching a brand video.

Brands should understand their “dream customers”, their pain points and have a presence in the areas which are frequented by their target demographic. Building a landing page around their ideal customers can serve as a lead magnet and help businesses expand their bases beyond Amazon.

Once a customer visits the brand’s landing page, marketers can send them a video instead of directing them straight to their Amazon product listing. It helps brands have control over their sales process while minimising distractions. A separate study found that including a video on the landing page can increase conversions by more than 80%.

However, the video should address customer pain points and showcase the product in use. Businesses can also leverage influencers to promote their products.

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