Privacy concerns linger as downloads of kid-centric apps soar

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 5:06 PM UTC

Apps like Facebook’s Messenger Kids saw a 574% increase in downloads during February and March this year.

With schools shut due to COVID-19 outbreak, children are spending more time on their digital devices than usual, making kid-focused apps more popular than before. But, the article states that many of these app companies are still “grappling” with privacy laws and changing consumer behaviour.

General Counsel at the International Association of Privacy Professionals, Rita Heimes says parents must understand that these laws are mostly consent-based and they don’t restrict the collection of personal data. Parents often provide more than necessary information while customising app experiences for their children.

Authorities have fined major tech companies like Google and TikTok for violating children’s privacy regulations in recent years. So, brands should provide a safe, secure and healthy online experience to children during this crisis.

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