YouTube launches “Video Builder” tool to help businesses create videos without technical support

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 14, 2020, 6:42 PM GMT+0

The free access tool can create videos in any language.

YouTube has launched a new “YouTube Video Builder” tool to help small businesses create low-cost videos without any technical support. The company rushed the launch of its new tool to help businesses that have been unable to shoot in-person videos due to the COVID-19 pandemic.

Users can generate a six or a 15-second video using the layouts based on their messages and goals with customised colours and fonts. The beta version of Video Builder tool can allow marketers to animate images and text and add music from YouTube’s free audio library.

The tool can produce videos that are optimised for YouTube viewers and integrated with the Google Ads program. Businesses can also upload the videos on their YouTube channels as “Unlisted” and make them public only when they need it.

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