Publishing content only on the social channels frequented by prospects can save marketing costs

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 15, 2020, 4:42 PM UTC

Brands should start a community page allowing buyers to interact with each other.

This piece highlights some cost-effective marketing ideas that companies can leverage to maintain their business flow on lower marketing budgets during the COVID-19 pandemic. Businesses should repurpose and publish their content on the social media platforms that are popular with their current and potential clientele.

Businesses should proactively communicate with their potential customers by using the right messages at the right time and not wait for organic movement along the funnel. Marketers should build a personalised communication plan by utilising website analytics.

Companies should use short and specific videos to communicate with their buyers and audience to maintain relevance. Organisations can also embrace live chats to enable direct communication with their buyers.

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