65% of consumers have postponed their travel plans and purchases

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 12:51 PM UTC

89% of people expect employers to be generous and creative when it comes to mitigating the impact on workers.

This article cites a study by FleishmanHillard which recorded consumer behaviour amid the pandemic across markets. 68% of respondents reported the pandemic having impacted the values they placed on products and services.

65% of those polled are currently postponing purchases and travel, and 52% plan to continue with the changes they’ve made to their buying behaviour. Further, 98% of consumers reported undertaking new practices or postponing or cancelling plans or purchases.

Employers are expected to make permanent the benefits they’re providing during the pandemic when it’s over by 63% of employees. Further, 26% of participants are looking to save more in the future than normal.

Read the original article

[7 minute read]