In-house media teams face their big test with Coronavirus crisis

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 5:17 PM UTC

External agencies provide perspective, but savings from in-house teams are appealing to recession-hit companies.

This piece argues although in-house marketing teams are helping businesses create advertisements faster and cheaper during the pandemic, the agencies are not being left out in the cold. While in-house agencies can be cost-effective, but agencies provide useful external perspective, especially during a crisis.

While some companies are implementing in-house teams to save money, some advertisers still prefer the built-in flexibility that agencies provide. The argument being that agencies allow for variable costs through flexible scaling, while in-house teams have fixed costs.

Medialink’s Managing Director Donna Sharp says “smart agencies” are using this as an opportunity to build a relationship with brands while helping them find savings. But, at the same time, some companies are doubling down and hiring for their in-house teams.

Read the original article

[5 minute read]