AI-driven data can help brands serve consumers better and make successful digital transformations

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 1:23 AM UTC

Propensity models created by AI can predict consumer behaviour on certain bundling or pricing offers, email campaigns, and call-to-actions.

This piece states how the use of AI in digital transformation can positively impact the success rate of the transformation efforts. Use AI insights to motivate digital transformation and attract and retain consumers.

Information about product preferences, location data, and more is useful in understanding consumers better and developing accurate personas. For businesses to successfully transform themselves, digital frameworks driven by AI and machine learning insights are required.

These frameworks should be customer-centric and agile. Design supply-chains to excel at time-to-market and time-to-customer performance at scale, with AI data. AI-based predictive algorithms could allow tracking suppliers, distribution and e-commerce channels in a post-COVID-19 world and improve customer experience.

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