B2B businesses can implement AR to minimise frequent business challenges

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 16, 2020, 4:10 PM UTC

A cited study revealed that AR experiences increase interaction rates by 20% and click-through rates to purchase by 33%.

Creating a dynamic business sales presentation material through AR implementation can help B2B marketers reduce the friction between customers and vendors. B2B organisation can rely on a digital device to help vendor access customised AR applications instead of using flyers or brochures.

The technology would make marketers’ work easier by enabling them to show a virtual 360-degree view of the product while highlighting their best features. It can also indirectly boost sales and marketing strategies by creating exciting engagement opportunities.

Companies can add a virtual component to their business card, brochures and other advertising materials. Consumers can use their smartphone cameras to scan them and access the AR version of the product.

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