Communicate through banners and pop ups to update consumers about COVID-19’s impact

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 8:49 AM UTC

Meta descriptions can help brands communicate essential updates on SERP.

With the pandemic affecting delivery centres and warehouses, brands should maintain and keep their ecommerce sites functional to effectively communicate with consumers. Use pop ups and banners on top of websites to communicate details like delays or cancellations.

Retailers can further leverage Google’s COVID-19-specific structured data which displays in SERP, to make special announcements related to the business. The author recommends continuing to allow consumers to browse and create wish lists on sites can help companies maintain relevancy and recover post-pandemic.

Maintain website rankings and keep product and category pages functioning among other things to keep a site functional. Using this time to track consumer journey, collect data and optimise websites is recommended. Craft top of the funnel content to attract potential consumers.

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