Leverage Snapchat’s AR lenses to create more immersive and engaging AR experiences

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 17, 2020, 11:45 AM UTC

Marketers can use the Snap camera to transform users living rooms into virtual stores.

This piece shares how brands can create engaging AR experiences using Snapchat’s ‘Lens Web Builder’ tool. The tool can be used to create entertaining, educational and inspiring AR experiences that go beyond the novelty factor.

Snapchat’s do it yourself (DIY) Lens Web Builder tool can help brands craft more immersive messaging and expand campaigns. Marketers can use the AR lenses to empower audiences to express their emotions and resonate with the content while communicating with the brand.

Further, the tool can help brands provide their consumers with a real-world perspective of their products. Build AR campaigns around the product to attract potential consumers, provide more context and drive purchases. Marketers can seek outside expertise to create immersive experience via the Snap partner program.

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[5 minute read]