51% of Ramadan observers globally believe the month is the time to find best deals

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2020, 10:17 AM GMT+0

34% of those observing Ramadan plan to purchase at least 1-2 weeks before the month commenced.

Facebook has recently released marketing insights on consumer trends around the month of Ramadan. According to it, 51% of observers consider Ramadan the best time to find deals. 41% of Ramadan observers report purchasing more during the festive season.

However, 34% of those polled shop 1-2 weeks before the Ramadan month begins, followed by 24% of consumers who shop 3-4 weeks before. Only 17% of consumers don’t plan ahead.

This article states that Facebook is looking to provide resources like insights, tips and reports via a dedicated mini-site to marketers around Ramadan. The company says, "While business opportunities exist during the month, it is a special time for the community, particularly now when there’s a crisis at hand."

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