Announcing Facebook contests in live videos can keep fans hooked to the brand's page

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2020, 3:13 PM GMT+0

Facebook contests can help brands build an email list for marketing.

This piece suggests Facebook contest ideas that marketers can leverage to boost brand awareness and generate leads. Asking fans to help name a product can expose brands not just to creative ideas but also get people engaged and invested in the product. 

Calling for photo submissions and asking fans to vote for their favourites can boost pre-engagement and page likes. Brands can also create a post featuring some of their products’ images and ask fans to vote for their favourite. It can help them turn followers into buyers.

Brands can announce the contest in their live video descriptions and mention it at the beginning of their live videos to create buzz around the competition. The viewers should then be asked to stick around till the end of the video to get details on how to enter the contest.

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