With lockdowns in place, retail e-commerce sites see a 6% hike in online traffic

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 20, 2020, 3:55 PM GMT+0

SEMrush Sensor analysed web traffic to understand the impact of coronavirus on user behaviour and consumer goods demand. 

While consumers are looking for products online, retail sites have predictably seen a bounce in web traffic. Amazon saw the highest online traffic in the retail sector, with 4059m views followed by eBay with 1227m views.

Traffic on fashion e-commerce websites rose by 5% globally between January and March 2020. Sportswear company Nike dominated the online fashion e-commerce sector with the highest web traffic (130m visits) closely followed by Macy’s (129m visits).

Books and literature category saw the highest online traffic across industries with a hike of 16%. Healthcare companies took the second spot with an increase of 9%. The article states since online searches have reached historic highs; even the rise of a few percentages can imply millions of new website visitors. 

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