Include multiple touchpoints and channels for a complete consumer experience

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 21, 2020, 8:05 AM UTC

Building an omnichannel customer service system can help brands reach consumers at their preferred mediums.

This article focuses on customer engagement ideas for marketers to create memorable customer experiences and scale businesses. The complete customer experience can only be built by involving multiple touchpoints across multiple channels.

Brands must personalise communication across ads, emails, and content based on data like demographics to improve consumer engagement. Incentivising customers with gifts or loyalty points can further help marketers enhance consumer engagement.

Using social media channels for customer service and leveraging customer testimonials and feedback is recommended. Creating a customer community, like forums, encourages them to share ideas, collaborate with one another and increases engagement.

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