Facebook tests new feature to make high-reach pages more transparent

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2020, 8:28 PM GMT+0

The update is rolling out to pages that “reach large audiences primarily based in the US.”

Facebook is piloting a new feature that will reveal the location of popular pages whenever they publish a new post on Facebook or Instagram. When rolled out, the social platform would enable users to see the country where page managers are located but not their specific state or city. 

The update would apply to pages managed in any country but have their primary audiences in the US. It would appear in the same spot where a regular location tag is located.

Though the location would be initially crop-up on Facebook and Instagram posts, it could also be extended to Facebook Messenger and Instagram direct messages. With this step, Facebook aims to improve transparency and authenticity on its platforms.

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