Posting informational videos about products can help brands better engage with Instagram followers

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 23, 2020, 11:50 AM UTC

Marketers can put the product’s link in their Instagram bio or tag the products in posts to increase click-through rates.

This piece suggests marketers should publish informational videos on their Instagram account to level up their followers and build trust and engagement. Brands can then occasionally publish a few promotional posts to boost sales. But they should refrain from over-delivering promotional videos to avoid losing the followers.

Non-promotional videos can consist of tutorials that answer the followers’ questions around the products’ usage and educate the audience. Listing down customers’ pain points and pressing issues can help marketers better create educational videos that can solve users’ problems.

After building trust, businesses can craft sales videos making the product as the focal point to generate revenue on Instagram. Brands can also address their followers by going live on Instagram to get real-time participation.

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[7 minute read]