New Ideas in Marketing
Essential news for marketers, summarised by YouGov

Creating convincing media like shipping, return policies and mission statements can help brands build trust and confidence.

This article recommends brands to optimise sales funnel in awareness, interest, decision, and action stages of the consumer journey to influence purchasing decisions and drive sales. To begin with, create educational and informative content in the awareness stage to address consumer problems and attract attention while building trust.

Building consumer personas can help brands understand their prospects better and create effective marketing strategies. The author suggests leveraging engaging and personalised media to retain prospects' attention and move them along the sales funnel.

Using reviews and testimonials can provide prospects with social proof while reinforcing confidence in their purchasing decisions. Make checkout and forms seamless to reduce friction and prevent cart abandonment. Strong CTAs with clear copies can enhance conversions.

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[19 minute read]

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