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Pitches should include contacts who can help illustrate trends.

With the lifting of pandemic restrictions on the horizon, public relations professionals should start planning their pitches now. To effectively stand out in this scenario, PR professionals need to update their familiar tactics on how to make their pitches to journalists.

PR professionals also need to evaluate the worth of their pitches, simply tagging “As the world struggles to deal with the COVID-19 crisis, . . .” does not make it sensitive or relevant. But, they should also be careful about tastelessly leveraging the virus for promoting the company, products or executives.

This piece suggests that currently, the best pitches are those which are for subject experts or specific companies. PR professionals should also include contacts for people who can help illustrate trends with their pitches.

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[4 minute read]

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