Creating pre-roll skippable video ads can help marketers better promote their channel on YouTube

New Ideas in MarketingEssential news for marketers, summarised by YouGov
April 28, 2020, 2:17 PM UTC

A cited study found pre-roll skippable ads are the most effective type of advert on YouTube.

This piece suggests businesses can leverage paid promotion by creating pre-roll skippable video ads to promote their content or channel on YouTube. Companies can also utilise email marketing and newsletters to motivate audiences to share branded videos on their social media platforms.

Marketers can request other YouTube channels that complement their content, to feature their brand and provide a valuable link to their channel. Brands can further encourage viewers to comment on their videos to boost search rankings.

Businesses should focus on promoting subscription CTA, instead of promoting temporary CTAs such as likes, to improve search rankings. Adding end screens to high-converting videos or closely-related videos can help brands optimise their content visibility and enhance traffic as well as subscribers.

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